FGXNYDUS:
Jungle Music Studio
Art/Creative Direction, Production, and Strategy
I was tasked with helping to merge the worlds of a Film & TV set design company called Fantasy Greens and emerging Music Producer Nydus. With the goals of generating more views and brand collaboration for Nydus and to drive engagement and CTR for Fantasy Greens website.
It was important to showcase the very best of both parties in this collaboration, from Nydus' multi-instrumentation as well as Fantasy Green's life like set dec.
We had a tight deadline with just a 2 week turnaround from conception to completion.
Concept / Brief
I aimed to create a dream like sequence where Nydus is transported from his studio to a jungle/Fantasy landscape as he gets lost in his creative process.
The most successful content style in Fantasy Green's niche was before and after BTS content. So I showcased Fantasy Greens process with a BTS content rollout of the build along with CTAs to their newly built website.
I planned to showcase the brands involved in Nydus' studio build using product placement and reaching out to companies before the content rollout as well as leveraging his clientele to generate an organic buzz around the project. It was important for the project to show authenticity to Nydus' brand.
The Plan
Obstacles and issues
The shoot days needed a lot of management due to a lot of staggered arrivals, one talent was 5 hours late and we had to restructure the entire 1st shoot day.I decided to flip the shot-list and shoot back to front as the missing talent wasn't needed for those shots.
24 hours before the start of the editing process our Editor was unable to work on the project. With a two day turn around on the edit (including revisions) I decided to take the edit myself.
Outcomes
I decided to use the pivot on the shoot day to our advantage and shoot 'teaser' content to pitch to the 'product placed' companies which generated a working relationship with PMC Speakers and local Ealing studio based promotion
I managed to organically generate an increase of over 50% views relative to Nydus' average views.
I generated an asset library to further a content rollout as well as increased over all engagement across social channels for Fantasy Greens and converted a 25% boost in website traffic.