FANTASY GREENS
Creative Direction, Production, Strategy, Brand and visual Identity, Design, Social Media Content, Website Build
My Role
Fantasy Greens bought me onboard to help in all creative marketing and design capacities to help establish themselves at the top of their industry.
I was able to utilise my complete skillset working with Fantasy Greens. From concept to completion.
I was involved in Creative Direction across multiple campaigns as well as strategising with Directors using research and analytics to guide us. I also was lead on Identity as well as a website build and social media
Brand and Visual Identity
The goal was to modernise and enhance the branding to create a sleek and smooth identity, while retaining the brands Primary Olive Green colour to further showcase their
- Created a new colour palette.
- Created custom Typography and Icon/Mark
- Created a Custom logo animation along with a new logo Suite
- Filmed and edited a reel for socials as well as creating overlapping cinematic stills.
Website Build
Social Media Management
I increased website traffic by 43% using mainly SEO and email marketing techniques
I also managed to increase the social media views by over 50% and generate more leads via actively engaging in community management and running and managing ads on lead campaign posts.
I created a bespoke website to showcase their work as well as
implemented a fully function shop on the backend ready for launch in the near future. I planned to drive website traffic through data driven SEO and running a social media content rollout based around the new website.
As for the Social Media Management it was important for the CEO to have a clear style and system to thier content, largley focusing on showcasing their portfolio of work and standing out from other companies within the industry. I focused on mostly before and after based content along with time relevant releases.
Fantasy Greens
Diriyah at the outernet
Fantasy Greens along with Visit Diriyah created an incredible installation within the Outernet in London.
I created this content as well as BTS roll out across their website and used it as part of a pitch deck for other installations.
I also connected and collaborated with the Visit Diriyah team in producing further content for the website and thier social channels.