Butternut Box
Campaign Design work for Butternut Box at Paws in the Park 2024
The breif was to create print ads in the form of a Tote bag design as well as a programme ad, with the goal of promoting attendance to Butternut Box's stall at Paws in the park 2024.
Following Butternut Box's strict branding guidelines I created a double sided Tote bag including their new campaign tagline as well as an imagery side using illustrations synonymous with their branding.
The idea was to create a design that would be not only brand promotion but also something that people would use regularly thus furthering an element of brand loyalty and recognition.
As for the programme ad it was important again to stick to the brand guidelines whilst creating an emphasis on attendance to the stand. I also included a QR code as a CTA to allow for less copy and a more on brand and minimalist design.
Print Ad
Tote Bag & Programme
Website Banner, MPU & Digital Ad
Digital Ad
The brief was to create Digital ads to help promote Butternut Box's attendance at Paws in the park 2024.
Following Butternut Box's strict branding guidelines I created a website banner, digital ad and MPU. Creating a cohesive and on brand digital campaign with CTAs direct to a link to buy tickets as well as including new campaign taglines.
I also created bespoke animations for some of the ads, creating more movement and intrigue in the design to increase CTR.